The line between storm damage and an old roof is where most residential property claims are actually decided, and it is decided on paper rather than on the roof.
A customer collecting three quotes cannot judge the work. They can only judge the documents, which means the document is doing more selling than the price.
Most small operations know their total for the year and nothing about which work produced it. The difference between those two facts is usually a whole category of job.
A complaint lands in a queue, in front of a person with a script and limited authority. Knowing what that person can and cannot do changes how you write it.